'Protect Your Wang' All Year Long Thanks to Alexander Wang and Trojan
World-renowned fashion designer Alexander Wang has teamed up with Trojan Condoms in unveiling a limited-edition “Protect Your Wang” capsule collection. The collaboration is a continuation of the brands’ partnership to support the LGBTQ community and celebrate Pride. The initiative emphasizes the importance of using condoms to, cleverly stated, “Protect Your Wang” and offers charitable support of LGBTQ-inclusive sexual health programs.
A portion of the proceeds from the capsule collection, including a donation, will be made to the LGBT Center of New York in support of their sexual health programs.
The “Protect Your Wang” capsule features a t-shirt, hat, bandana, socks and co-branded condoms. Every item is paired with a “Protect Your Wang” Trojan condom designed by Alexander Wang. The apparel will be available for purchase beginning June 18th at 11:00 a.m. (EDT) on AlexanderWangNY’s Instagram and at the Alexander Wang flagship store in SoHo, New York City.
Designer Alexander Wang says in the official press release:
Pride has always been one of my favorite moments of the year, and it’s even more amazing when you can engage with your friends and fans to share an important message that promotes wellness within the LGBTQ community. Partnering with Trojan to bring the ‘Protect Your Wang' collection to life has been an inspiring way to create products that have further purpose in supporting initiatives we are both passionate about.
Trojan Brand Director Stephanie Berez says:
We’re excited and honored to be continuing our partnership with Alexander Wang in mutual support of the LGBTQ community. The ‘Protect Your Wang’ campaign amplifies an undeniably clever public health message within a purpose-driven initiative that celebrates Pride, supports inclusivity, and provides resources that improve sexual health for all people.
Alexander Wang will also be participating with Trojan Condoms and 200 members of his squad during the New York City Pride March, taking place Sunday, June 24 urging everyone to #ProtectYourWang. For the second year, Alexander Wang has also designed a one-of-kind “Protect Your Wang” float that will parade in front of nearly 2 million attendees at the New York City Pride March. The New York City Pride March takes place on June 24, 2018, beginning at 12:00 p.m. (EDT) from the West Village at 16th St. and 7th Ave. Keep an eye out for the “Protect Your Wang” Trojan condoms and other swag that will be given out along the route.
Trojan invests in numerous public health programs, including long-standing partnerships with the National Coalition of STD Directors and Advocates for Youth, to help provide sexual health resources inclusive of the LGBTQ community. These ongoing initiatives, along with the “Protect Your Wang” campaign, offer a reminder that condoms are one of the best methods of protection against STIs and can be used in conjunction with PrEP, which only protects against HIV and not other STIs.